Archive for September, 2010
September 30th, 2010 | 
Author: This article is actually an example of a simple yet, excellent marketing plan. Pay close attention to how I went out and found new business at a time of the year when things are normally slow, and not only did I make $1,148.00, my friend Franky also made $1,060.00.
Because I chose to keep myself out of the rat race of landscaping new homes, I went after a market that was more of an impulsive type market. New home landscaping is almost a necessity, since new homes don’t have any shrubs or grass. Not only that, many housing developments actually require people to have their landscaping done within a certain number of months from the time they move into their new homes. Therefore, when the house is done, people are anxious to get it landscaped.
Since I wasn’t in that market, and most impulsive gardening decisions are made in the spring, my business typically slowed down during the very hot summer months. So one year I decided to do a little test marketing, to see if I could muster up some work during the summer.
I decided to do a test mailing to 350 homeowners in an area where I knew the people could afford landscaping services, but were not extremely rich. I mailed a letter to these 350 homes, and the letter basically said I could help them with any landscaping project that needed done, and because my business was slow during the summer I could give them a really fair price.
Of the 350 people that received the letter 3 called me. I immediately sold two jobs, and the third job was still open for discussion. On one of the first two jobs I made about $350. and on the other I made about $700. That’s net profit. That’s how much I got to keep. Since the mailing cost less than $175., my immediate profit on the mailing was $875. Not bad at all considering this was only a part-time business for me. But don’t forget about that third caller. I had not even met this person yet.
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The recent spate of accounting fraud scandals signals the end of an era. Disillusionment and disenchantment with American capitalism may yet lead to a tectonic ideological shift from laissez faire and self regulation to state intervention and regulation. This would be the reversal of a trend dating back to Thatcher in Britain and Reagan in the USA. It would also cast some fundamental – and way more ancient – tenets of free-marketry in grave doubt.
Markets are perceived as self-organizing, self-assembling, exchanges of information, goods, and services. Adam Smith’s “invisible hand” is the sum of all the mechanisms whose interaction gives rise to the optimal allocation of economic resources. The market’s great advantages over central planning are precisely its randomness and its lack of self-awareness.
Market participants go about their egoistic business, trying to maximize their utility, oblivious of the interests and action of all, bar those they interact with directly. Somehow, out of the chaos and clamor, a structure emerges of order and efficiency unmatched. Man is incapable of intentionally producing better outcomes. Thus, any intervention and interference are deemed to be detrimental to the proper functioning of the economy.
It is a minor step from this idealized worldview back to the Physiocrats, who preceded Adam Smith, and who propounded the doctrine of “laissez faire, laissez passer” – the hands-off battle cry. Theirs was a natural religion. The market, as an agglomeration of individuals, they thundered, was surely entitled to enjoy the rights and freedoms accorded to each and every person. John Stuart Mill weighed against the state’s involvement in the economy in his influential and exquisitely-timed “Principles of Political Economy”, published in 1848.
Undaunted by mounting evidence of market failures – for instance to provide affordable and plentiful public goods – this flawed theory returned with a vengeance in the last two decades of the past century. Privatization, deregulation, and self-regulation became faddish buzzwords and part of a global consensus propagated by both commercial banks and multilateral lenders.
As applied to the professions – to accountants, stock brokers, lawyers, bankers, insurers, and so on – self-regulation was premised on the belief in long-term self-preservation. Rational economic players and moral agents are supposed to maximize their utility in the long-run by observing the rules and regulations of a level playing field.
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As an entrepreneur, you’re hardwired to enjoy a greater level of risk than the average person. But do you enjoy the thrill of business and investing so much that you’re willing to risk:
-Being hounded by creditors?
-Declaring bankruptcy?
-Being denied a mortgage?
-Paying more than your fair share of interest on your loans?
-Losing your house?
If you answered “no” to one or more of these questions, this may be the most important report you’ve read in a long time.
Because, if you’re like most entrepreneurs, investors, and business owners I’ve met over the past 28 years, you’re in danger of facing all of these horrific problems.
And it’s all because of your business.
You see, entrepreneurs typically make one or more financially devastating mistakes when financing the launch, operation and/or growth of their businesses. In most cases, they don’t realize that they’re making a mistake.
And to tell the truth, even when they do realize they’re making a mistake … they lull themselves into thinking that the consequences will be a minor annoyance.
Until, one day, they can’t qualify for a mortgage. Or they can’t get the to-die-for financing offered on the new car they’re buying. Or they’re hounded by creditors and eventually have to declare bankruptcy.
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